Series One – Episode 1 of Radio Skills for Podcasters: Knowing Your Audience. Kevin talks all things about knowing your audience. He lifts the lid on how radio stations get to know their listeners using social science techniques to create an Avatar or Marquee of their ideal listener and how you can do this too with your…
It may seem counter intuitive to some, yet if you’re aim is to grow your podcast audience I would argue that getting it into or onto traditional media sources may prove a wise investment in your time. There are 216 community radio stations in the UK, and tons of community stations in the US. The…
Hello… My name is Kevin Field and I’m the founder of Radio Skills for Podcasters. If you’ve just stumbled across this website here’s what you can find on the site. The About Us page provides background to why I started this website, podcast, course and resource centre. The Podcast Series Page is a direct link…
If you say it on the Podcast label it must be inside the Podcast tin. Imagine buying a can of baked beans and opening it up to find a tin of peaches? That actually happened to me once, it was odd having peaches on toast but hey I had nothing else in. You should try…
The traditional media companies have a vested interest in new media. It is understandable when you realise that many of the most listened to podcasts originate from these companies, whether national or commercial broadcasters. What’s interesting is content coming from radio producers who are now working exclusively in the Podcast arena. They and the emerging…