Knowing Your Audience Episode 01 of Radio Skills for Podcasters
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RSP Episode 01 – Knowing your Podcast audience

Series One – Episode 1 of Radio Skills for Podcasters: Knowing Your Audience.

Kevin talks all things about knowing your audience.  He lifts the lid on how radio stations get to know their listeners using social science techniques to create an Avatar or Marquee of their ideal listener and how you can do this too with your Podcast.   The process includes Demographics, life stages, tribes and The Brand of You as they all contribute to help you create a composite idea of your ideal listener.

Each episode includes a Top Tip – this time Kevin provides one of his audience research tasks to get you going.  It is called ‘ten things you know to be true’ and it will help you understand more about your listener, you and your Podcast.

RSP Episode 01 Knowing Your Podcast Audience

How do you know the person that listens to your podcast is the ideal listener – the target?

As you set out on your podcast journey you had a key person in mind… you knew your market… and you knew your value proposition… that is you knew what you wanted to offer the listener and idea of who they were.

Did you hit that target?

In this episode of Radio Skills for Podcasters Kevin Field talks about targeting your listener.  He talks tribes, The Brand of You, listener demographics.  Creating marquees and avatars of your audience to help you create content that is aimed right at the ideal target listener.

The episodes Top Tip is a task that will help you understand your current listener… It’s usually a task Kevin carries out  in his brand of you workshops…

Next time on Radio Skills for Podcasters… RSP Episode 02 we look at the format of your podcasters.

Get in touch – We’d love to hear from you.  If you’d like advice on your Podcast or have a question about the content of the show.  Say hi via @radio_skills on Twitter or email skills@radioskillsforpodcasters.com.

Key Moments

  • Learn how to understand who your listener is

  • Demographics and key stages – abc1demographic.co.uk

  • Life stages, Tribes and the Brand of You

  • How wants and needs should be applied to your podcast

See the full transcript of the podcast

[spp-transcript]

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