Why does the duration of your podcast matter to Spotify?

Why does the duration of your podcast matter to Spotify?

Spotify recently announced that they’d like the podcasts on their platform to be 12 to 15 minutes in duration. Why does the duration of your podcast matter?  It’s something I have often debated and one of the reasons Radio Skills for Podcasters podcasts are between 10 and 15 minutes. Why – in simple terms they…

The word audience is an interesting one, but it doesn’t mean listener.

The word audience is an interesting one, but it doesn’t mean listener.

One thing you should always remember is radio and podcast is always a one 2 one medium. You are never with an audience. You are always with a single person. In fact radio and TV have never really had an audience. We have never really had audience figures – watching and listening perhaps? Or maybe…

RSP Episode 01 – Knowing your Podcast audience
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RSP Episode 01 – Knowing your Podcast audience

Series One – Episode 1 of Radio Skills for Podcasters: Knowing Your Audience. Kevin talks all things about knowing your audience.  He lifts the lid on how radio stations get to know their listeners using social science techniques to create an Avatar or Marquee of their ideal listener and how you can do this too with your…

Why you should make your great Podcast content available to Radio.

Why you should make your great Podcast content available to Radio.

It may seem counter intuitive to some, yet if you’re aim is to grow your podcast audience I would argue that getting it into or onto traditional media sources may prove a wise investment in your time. There are 216 community radio stations in the UK, and tons of community stations in the US. The…

The Importance of recording fresh Podcast content each time.

The Importance of recording fresh Podcast content each time.

And… How to deal with those Terms and Conditions / Advisory Tag / Release Notes segments of your Podcast. I’ve listened to a few Podcasts lately where the end tag or terms, advisory or whatever you’d like to label it as has been rehashed or more over re-used from previous Podcast.  This is so not OK!…

The nominations for The UK Podcaster Awards have been announced.
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The nominations for The UK Podcaster Awards have been announced.

It’s the first major UK Podcaster awards competition for years, there have been others, but there’s every chance that these are here to stay. There are 18 categories with 54 UK Podcasters up for a gong. There’s a nod to the US market too in the International section with 5 nominations, which is a clever…