Is this the death of the slogans and straplines or just a change of how we use them? Slogans and straplines are commonplace with many small businesses, and podcasts too – hey lots of radio stations have them. Marketing friends of mine tell me that they stem from the heady days of TV advertising when…
RSP The Edge 02 – UK Podcasters Pub Crawl, NMEU in Hyde Park RSP The Edge – Around the outside of the series of Radio Skills for Podcasters. In this episode Kevin Field is out and about in Hyde Park, London. This is episode is the morning after the night before – or to be…
Podcasters – You don’t need ‘Big Name’ Influencers in Interviews to build your audience. The current trend and copious amounts of copycat advice is that you should get the influencer ‘big name’ on your podcast because it will help you grow your podcast. The other way around maybe – You may get in front of…
New Media Europe will be in London on the 18th and 19th June. This is a huge event for many reasons. Hey, and I’m presenting. I can’t wait. I’m really looking forward to sharing more of my Radio Skills for Podcasters with you – that’s if you’re going? Via the link below you can book your…
Why you should always provide content in context. Content is king but context is key – always. It’s the first thing I learnt in radio. Always have more material than you need, but make sure this is material served up with super value to the listener. The key though is your content is delivered with…
You’re running an interview based podcast with just one interview that lasts the entire length of your podcast. A question – how long should your podcast interview be? As a radio producer, who has edited and produced thousands of interviews – not to say I know any better than others, more over to share what…
If you record content for your podcast never put it out as is, always edit before you publish. I was so close to being sacked. Sat there in the programme managers office. Her tapping her fingers on the table top. This after her holiday was interrupted by a phone call from the lead presenter on…
I read this rather worrying article on life hacker. I say worrying because of a comment and instruction that followed the article and not the article itself. Even more so because the author of the agreed totally! Arggh. It advised on what not to do with you podcast. It followed an article that explained how…
I’ve been working with a podcaster on getting to know their listener, its one of things I’ve done for many years in radio and now Podcast. An interesting parable came up when talking with my better half. She said that at work they have a new head chef in their restaurant and he makes a…
This post is just to say a huge thank you to the RSP listeners for reviewing and rating the Radio Skills for Podcasters Podcast on iTunes and lifting it into New and Noteworthy. I am utterly bowled over! Amazing reviews below… It is really appreciated. Find out why we’re featured in new and noteworthy by…