Why does the duration of your podcast matter to Spotify?

Why does the duration of your podcast matter to Spotify?

Spotify recently announced that they’d like the podcasts on their platform to be 12 to 15 minutes in duration. Why does the duration of your podcast matter?  It’s something I have often debated and one of the reasons Radio Skills for Podcasters podcasts are between 10 and 15 minutes. Why – in simple terms they…