Why does the duration of your podcast matter to Spotify?

Why does the duration of your podcast matter to Spotify?

Spotify recently announced that they’d like the podcasts on their platform to be 12 to 15 minutes in duration. Why does the duration of your podcast matter?  It’s something I have often debated and one of the reasons Radio Skills for Podcasters podcasts are between 10 and 15 minutes. Why – in simple terms they…

How do I make compelling Podcast audio content?

How do I make compelling Podcast audio content?

The traditional media companies have a vested interest in new media.  It is understandable when you realise that many of the most listened to podcasts originate from these companies, whether national or commercial broadcasters. What’s interesting is content coming from radio producers who are now working exclusively in the Podcast arena.  They and the emerging…