Scripps as Midroll Media Buys Stitcher – Old for New Media

Traditional old-media money is flowing into the podcast space as Midroll Media EVP buys Stitcher. Media company EW Scripps is paying $4.5-million for Stitcher and placing it in its Midroll Media podcast content and sales company. Scripps purchased Midroll in July of 2015. Stitcher has 8 million registered users and has tapped into the in…

Why does the duration of your podcast matter to Spotify?

Why does the duration of your podcast matter to Spotify?

Spotify recently announced that they’d like the podcasts on their platform to be 12 to 15 minutes in duration. Why does the duration of your podcast matter?  It’s something I have often debated and one of the reasons Radio Skills for Podcasters podcasts are between 10 and 15 minutes. Why – in simple terms they…

Why you should make your great Podcast content available to Radio.

Why you should make your great Podcast content available to Radio.

It may seem counter intuitive to some, yet if you’re aim is to grow your podcast audience I would argue that getting it into or onto traditional media sources may prove a wise investment in your time. There are 216 community radio stations in the UK, and tons of community stations in the US. The…