Scripps as Midroll Media Buys Stitcher – Old for New Media
Traditional old-media money is flowing into the podcast space as Midroll Media EVP buys Stitcher. Media company EW Scripps is paying $4.5-million for Stitcher and placing it in its Midroll Media podcast content and sales company. Scripps purchased Midroll in July of 2015. Stitcher has 8 million registered users and has tapped into the in…