Is this the death of the slogans and straplines or just a change of how we use them? Slogans and straplines are commonplace with many small businesses, and podcasts too – hey lots of radio stations have them. Marketing friends of mine tell me that they stem from the heady days of TV advertising when…
Traditional old-media money is flowing into the podcast space as Midroll Media EVP buys Stitcher. Media company EW Scripps is paying $4.5-million for Stitcher and placing it in its Midroll Media podcast content and sales company. Scripps purchased Midroll in July of 2015. Stitcher has 8 million registered users and has tapped into the in…
RSP The Edge 02 – UK Podcasters Pub Crawl, NMEU in Hyde Park RSP The Edge – Around the outside of the series of Radio Skills for Podcasters. In this episode Kevin Field is out and about in Hyde Park, London. This is episode is the morning after the night before – or to be…
Podcasters – You don’t need ‘Big Name’ Influencers in Interviews to build your audience. The current trend and copious amounts of copycat advice is that you should get the influencer ‘big name’ on your podcast because it will help you grow your podcast. The other way around maybe – You may get in front of…
New Media Europe will be in London on the 18th and 19th June. This is a huge event for many reasons. Hey, and I’m presenting. I can’t wait. I’m really looking forward to sharing more of my Radio Skills for Podcasters with you – that’s if you’re going? Via the link below you can book your…
How to create an award winning award podcast entry When award seasons comes. How can you get your podcast at the top table? How can you win that coveted award for your hard work? How to enter and win awards – Episode 13 of Radio Skills for Podcasters… Kevin field your host of Radio Skills…
Episode 12 of Series One of Radio Skills for Podcasters – In which Kevin Field talks through The Podcast Producers Checklist. Similar to the Podcast Presenters Checklist this is a simple content checklist designed to help you out. Ideal for you when producing and mastering your podcast sound. The Podcast Producers Checklist is a list of…
Episode 11 of Series One of Radio Skills for Podcasters – In which Kevin Field talks through The Podcast Presenters Checklist. This is a simple content checklist designed to help you out. Ideal for presentation and content direction for your podcast. Rather than a tick off sheet The Podcast Presenters Checklist is a list of…
Why you should always provide content in context. Content is king but context is key – always. It’s the first thing I learnt in radio. Always have more material than you need, but make sure this is material served up with super value to the listener. The key though is your content is delivered with…
An excuse to keep the conversation going while the usual RSP series is in production… This is The EDGE from Radio Skills for Podcasters. In Radio Skills for Podcasters The Edge Kevin talks about what’s been happening in the new media and audio world. In this episode he talks about the New Media Europe event in…