Is this the death of the slogans and straplines or just a change of how we use them? Slogans and straplines are commonplace with many small businesses, and podcasts too – hey lots of radio stations have them. Marketing friends of mine tell me that they stem from the heady days of TV advertising when … Read more
Traditional old-media money is flowing into the podcast space as Midroll Media EVP buys Stitcher. Media company EW Scripps is paying $4.5-million for Stitcher and placing it in its Midroll Media podcast content and sales company. Scripps purchased Midroll in July of 2015. Stitcher has 8 million registered users and has tapped into the in … Read more
Podcasters – You don’t need ‘Big Name’ Influencers in Interviews to build your audience. The current trend and copious amounts of copycat advice is that you should get the influencer ‘big name’ on your podcast because it will help you grow your podcast. The other way around maybe – You may get in front of … Read more
New Media Europe will be in London on the 18th and 19th June. This is a huge event for many reasons. Hey, and I’m presenting. I can’t wait. I’m really looking forward to sharing more of my Radio Skills for Podcasters with you – that’s if you’re going? Via the link below you can book your … Read more
Why you should always provide content in context. Content is king but context is key – always. It’s the first thing I learnt in radio. Always have more material than you need, but make sure this is material served up with super value to the listener. The key though is your content is delivered with … Read more
