Steel The Show by Michael Port
When looking at you ‘Call To Action’ for your podcast have you thought about the way you sell your product. This book provides an insight into hoe and the way we say things. Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves.
The Suitcase Entrepreneur: Create freedom in business and adventure in life by natalie Sissons.
Quite simply the book that opened my eyes further on the idea of working for myself and from anywhere I want. Many have followed Natalie’s lead in creating a freedom business. Natalie lays it out in an easy to read and understand format. The book is split into two sections – The how to become a freedom entrepreneur and how she did it with nothing but her mobile, laptop and from a suitcase. A great read!
Twibel – A Guide To Libel And Contempt for Tweeters, Facebookers And Bloggers
This book should also include Podcasters in the title. Never has it been so important to know the law around defamation, privacy and contempt of court. We deal with this issue in episode ten. However this book can also give you good grounding in this important area of law. It’s co-written by Paul Chantler who is one of the UK’s foremost trainers, consultants and experts on the subject matter.
Beyond Powerful Radio: A Communicator’s Guide to the Internet AgeNews, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio… By Valerie Geller.
This is probably the best book on creating great radio you can buy! Valerie is simply awesome. she had advised some of the biggest talents, radio stations and companies on how to communicate effectively. Her book contains references and quotes from the glitterati of radio broadcasting. She also has a section on Podcasting, however this is from a radio viewpoint.
“This how-to cookbook is for broadcasters who want to learn the craft and improve” says Amazon. Indeed it is.
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller.
This is probably one of the best books I’ve read in a while on getting to the point when running your business. It helps you to understand hoe to apply the ‘One’ principle to become more productive in your work, life and interests. If you haven’t read this yet, why not?
Virtual Freedom by Chris Ducker.
If you haven’t heard of Chris Ducker where have you been? He stormed onto the Freedom Entrepreneur scene in 2014 with his first book Virtual Freedom. It’s an interesting overview of how to employ virtual staff to empower your business success. A valuable addition to any entrepreneurs library.
I Will Teach You To Be Rich: No guilt, no excuses – just a 6-week programme that works – Ramit Sethi
For me this is by far the best financial advice book I’ve read. It was 8 years ago and this book helped me change my mindset. It’s as good today as it was then. It’s written in a breezy and perhaps irreverent way, but it hits home. I continue to use some of the techniques set out in this book today.
Essential Radio Skills: How to Present and Produce a Radio Show (Professional Media Practice) by Peter Stewart.
This is a practical, how-to guide to producing and presenting radio to a professional standard. Although things have moved on a little since this was published it is a good guide to anyone presenting and producing. Yes it’s for radio, but as you’ll know from my podcast it is transferable skills. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in- this book will help you do all that and more.
Radio Production by Robert McLeish.
Roger Clark wrote on Amazon “Robert McLeish was head of training at the BBC. Many of the famous broadcasters you hear on radio and see on TV went on his courses. Time was when the BBC kept its training techniques secret. Not any more! Here they are – all the courses he taught. If you want to become a broadcaster this is the place to start.”
I’ve often advised this on my reading list for my coaching sessions. Some things have moved on a little, but it offers a great insight into radio production. These skills are perfectly transferable into teh world of Podcast.